Speedwell | BLOG - Social Media

Businesses and Pokemon Go: New Digital Brisbane Blog Post

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Pokemon Go

Our GM James shares his thoughts on what the Pokemon phenomenon can mean for Brisbane businesses via the Digital Brisbane blog. Click here to read



Creating an Engaging and Human Based Digital Strategy

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In a recent interview by Social Media Examiner’s Michael Stelzner, Bryan Kramer discussed the topic of digital marketers struggling to create a real connection with their online community as their communication strategy lacks essential yet basic human elements. The discussion covered what digital marketers are currently doing and ways they can better engage with their fan base. The following covers highlights from the interview, including examples of brands actively communicating with their customers, plus tips on how businesses can incorporate a human 2 human (H2H) approach to their online marketing strategies.

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Snapchat 101

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Let me Snapchat this

Snapchat made some headlines in 2013; with the app rejecting Facebook’s $3 billion buyout offer in November. On New Years Eve, Snapchat was hacked and 4.6 million usernames and phone numbers was leaked on the web.

Being a bit of a social media enthusiast in the office, I frequently get asked what I’m doing when I’m sending snaps or what Snapchat is. It’s a photo messaging app that allows users to send photos/videos to friends but they can only be viewed for 10 seconds or less and then it’s deleted.

Snapchat has an estimated 50 million users with the core age group of users between 13 – 25 year olds. But why is it so popular?

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20 Most Watched Videos from 2013

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YouTube is definitely coming out on top as more companies invest larger budgets in creating quality engaging videos. YouTube stats report more than 1 billion unique visits each month, with over 6 billion hours of video watched each month, and 100 hours of video are uploaded to YouTube every minute.

Surprise, humour and shock were the underlying common themes for the most watched non-music related video content for 2013.

Personally I was shocked by the volume of views Ylvis’s “The Fox (What Does the Fox Say?)” received. With a total of 332,415,228 views, you had to be living under a rock to avoid hearing, watching or knowing about this clip. What started out as a joke by two Norwegian brothers hosting a T.V. variety show quickly became the most talked about and watched piece of content in 2013.

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Digital Marketing Trends for 2014


Speedwell’s Director of Strategy, Brett Wiskar, recently participated in a round table panel discussion on digital trends Brisbane Businesses can expect to see more of in 2014. The following article delves deeper into some of the topics discussed and other popular trending themes featured in articles looking at predictions for what will be important for businesses in the digital landscape over the coming year.

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5 Steps to Define Your Social Media Content Plan

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While these days you can’t deny that content is king, sometimes the hardest thing is getting it right and consistent. Too often companies are jumping on to their Facebook page to post updates on the fly without any forward planning, leaving the page looking like a dogs breakfast. This is a good reason why companies need to strategically plan their social media content. Having a plan creates a solid foundation for long term success. Here’s 4 basic steps to help get you started on your content plan.

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Mortein’s Social Media Backlash

The Mortein “Like” our facebook page to save Louie the Fly campaign has faced criticism after its announcement of cutting 190 Australian manufacturing jobs to move offshore.

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