Digital platforms provide businesses access to a vast amount of data. This information can be used for market research and insights to better understand online consumer behaviour. A highly researched area of online consumer behaviour is factors influencing a users’ final purchasing decision on an eCommerce checkout. A poor buying user experience can greatly hinder the success of an online business. It’s important for eCommerce sites to provide customers a user friendly checkout process to achieve long term success and maximise sales.
Inefficient landing pages deter potential customers from submitting their details due to inconsistencies, distractions, long-winded content or enquiry forms, insufficient trust gained, or an unclear path to completion from an ineffective layout.
This post addresses five areas to consider when building a well performing landing page to ensure an optimal number of leads are captured, which include:
- Value Proposition
- Trust Gained
- Test and Measure