Speedwell | BLOG - Author: n.harber

Creating an Engaging and Human Based Digital Strategy

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In a recent interview by Social Media Examiner’s Michael Stelzner, Bryan Kramer discussed the topic of digital marketers struggling to create a real connection with their online community as their communication strategy lacks essential yet basic human elements. The discussion covered what digital marketers are currently doing and ways they can better engage with their fan base. The following covers highlights from the interview, including examples of brands actively communicating with their customers, plus tips on how businesses can incorporate a human 2 human (H2H) approach to their online marketing strategies.

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Understanding Consumer Behaviours on E-Commerce Checkouts – An Infographic

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Digital platforms provide businesses access to a vast amount of data. This information can be used for market research and insights to better understand online consumer behaviour. A highly researched area of online consumer behaviour is factors influencing a users’ final purchasing decision on an eCommerce checkout. A poor buying user experience can greatly hinder the success of an online business. It’s important for eCommerce sites to provide customers a user friendly checkout process to achieve long term success and maximise sales.

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20 Most Watched Videos from 2013

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YouTube is definitely coming out on top as more companies invest larger budgets in creating quality engaging videos. YouTube stats report more than 1 billion unique visits each month, with over 6 billion hours of video watched each month, and 100 hours of video are uploaded to YouTube every minute.

Surprise, humour and shock were the underlying common themes for the most watched non-music related video content for 2013.

Personally I was shocked by the volume of views Ylvis’s “The Fox (What Does the Fox Say?)” received. With a total of 332,415,228 views, you had to be living under a rock to avoid hearing, watching or knowing about this clip. What started out as a joke by two Norwegian brothers hosting a T.V. variety show quickly became the most talked about and watched piece of content in 2013.

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Digital Marketing Trends for 2014

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Speedwell’s Director of Strategy, Brett Wiskar, recently participated in a round table panel discussion on digital trends Brisbane Businesses can expect to see more of in 2014. The following article delves deeper into some of the topics discussed and other popular trending themes featured in articles looking at predictions for what will be important for businesses in the digital landscape over the coming year.

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How to Optimise Your Landing Page to Increase Conversions

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ID-100169692It’s no secret landing pages are a great source in capturing leads for digital campaigns. Unfortunately some companies are losing out on valuable leads due to poorly constructed landing pages.

Inefficient landing pages deter potential customers from submitting their details due to inconsistencies, distractions, long-winded content or enquiry forms, insufficient trust gained, or an unclear path to completion from an ineffective layout.

This post addresses five areas to consider when building a well performing landing page to ensure an optimal number of leads are captured, which include:

  1. Value Proposition
  2. Layout
  3. Content
  4. Trust Gained
  5. Test and Measure

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5 Steps to Define Your Social Media Content Plan

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While these days you can’t deny that content is king, sometimes the hardest thing is getting it right and consistent. Too often companies are jumping on to their Facebook page to post updates on the fly without any forward planning, leaving the page looking like a dogs breakfast. This is a good reason why companies need to strategically plan their social media content. Having a plan creates a solid foundation for long term success. Here’s 4 basic steps to help get you started on your content plan.

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Mortein’s Social Media Backlash

The Mortein “Like” our facebook page to save Louie the Fly campaign has faced criticism after its announcement of cutting 190 Australian manufacturing jobs to move offshore.

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