This is a guest post by Katherine Jacob. Katherine is an expert SEO Consultant for Reload Media, specialising in inbound marketing, link building and content strategy. Katherine also has a growing interest in usability and conversion optimisation tactics. In her spare time she can be found on the soccer field or outdoors enjoying Brisbane’s fantastic climate.
Many years ago, fresh out of university and on the first day of employment, my new boss told me, “You’re in charge of SEO”. I smiled confidently and responded with a self-assured “No problem”. I then quickly grabbed my iPhone, took a coffee break and Googled SEO. After 20 minutes of panicked research, I still had no idea what it was.
A few years later and I am now a self-confessed SEO nerd. I love nothing more than implementing organic search strategies to ensure long-term, qualified traffic growth to my client’s websites.