Speedwell | BLOG - Author: Juan Lopez

Gamification and the future of digital strategy

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digitalstrategy Early in April this year, we blogged about the value of designing digital strategies centred in rich human experiences that gravitate on basic human needs and motivational context; aligned with these design principles, a new wave of digital experiences labelled with the term ‘Gamification’ have emerged in the last few years as an innovative way to drive engagement and motivate behaviours based on our need to have fun.

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