Clients aren’t all the same. Obviously! Not in terms of the product or service offering, certainly not regarding the platforms and technologies being developed upon and also not when it comes to the amount of input sought from their agencies. The extent to which a client is looking for input lies within a vast spectrum anywhere from “I need a rotating promo banner in that spot” through “I need events to be more easy for users to find on my site” to “How can I deliver more revenue through digital?”.
Early in April this year, we blogged about the value of designing digital strategies centred in rich human experiences that gravitate on basic human needs and motivational context; aligned with these design principles, a new wave of digital experiences labelled with the term ‘Gamification’ have emerged in the last few years as an innovative way to drive engagement and motivate behaviours based on our need to have fun.