Speedwell | BLOG - Monthly Archive for: April, 2014

Hunting for Software ‘Easter Eggs’

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It’s a natural process of software development for testers to live in a steady flow of bugs. Bugs can often cause developers and project managers to (figuratively) pull their hair out in frustration. For testers bugs can be exciting, interesting, fulfilling, and frustrating too. When a project comes across our desk for testing it can feel like the beginning of an Easter egg hunt. Bugs can be hidden in the most unexpected places and when discovered can give a ‘Eureka!’ moment for a tester. They can also range from very minor problems that most people would never notice, to severe errors that adversely affect business and/or technical requirements of the project. These can bring a feeling of dread and discouragement to a team, especially when schedules are tight. At times it helps to step back and recognise that even the biggest, most well established and resourced companies in technology like Microsoft, NASA, IBM, Intel and others have had monumentally bad bugs in their products. So let’s look at a couple of better-known software ‘Easter eggs’ from the past and present.

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Creating an Engaging and Human Based Digital Strategy

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In a recent interview by Social Media Examiner’s Michael Stelzner, Bryan Kramer discussed the topic of digital marketers struggling to create a real connection with their online community as their communication strategy lacks essential yet basic human elements. The discussion covered what digital marketers are currently doing and ways they can better engage with their fan base. The following covers highlights from the interview, including examples of brands actively communicating with their customers, plus tips on how businesses can incorporate a human 2 human (H2H) approach to their online marketing strategies.

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