Speedwell | BLOG - Monthly Archive for: January, 2014

A Crash Course in SEO

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This is a guest post by Katherine Jacob. Katherine is an expert SEO Consultant for Reload Media, specialising in inbound marketing, link building and content strategy. Katherine also has a growing interest in usability and conversion optimisation tactics. In her spare time she can be found on the soccer field or outdoors enjoying Brisbane’s fantastic climate.

Many years ago, fresh out of university and on the first day of employment, my new boss told me, “You’re in charge of SEO”. I smiled confidently and responded with a self-assured “No problem”. I then quickly grabbed my iPhone, took a coffee break and Googled SEO.  After 20 minutes of panicked research, I still had no idea what it was.

A few years later and I am now a self-confessed SEO nerd. I love nothing more than implementing organic search strategies to ensure long-term, qualified traffic growth to my client’s websites.

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Cross platform mobile development using HTML and JavaScript

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There are several approaches to building cross platform applications targeting mobile platforms.

Frameworks such as Mono allow development of a common application core, with a native user interface and platform specific integration developed on top of this for each platform.

Another approach is to share both the code base and the majority of the user interface between platforms – this results in a potentially non-native experience for some or all platforms targeted, but requires little to no modification to make the application available for each. This is often achieved using HTML and JavaScript running in a web application container.

This post investigates some of the options available for building mobile applications using HTML and JavaScript.

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A brief introduction to modern testing approaches

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James BachCem Kaner, and  Michael Bolton are well-regarded thought leaders in modern approaches to software testing who have collectively evangelized Context-Driven Testing (CDT) and Exploratory Testing (ET). In this post I will briefly describe these approaches and mindsets that underpin their school of thought and have formed the current cornerstones of modern software testing.

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20 Most Watched Videos from 2013

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YouTube is definitely coming out on top as more companies invest larger budgets in creating quality engaging videos. YouTube stats report more than 1 billion unique visits each month, with over 6 billion hours of video watched each month, and 100 hours of video are uploaded to YouTube every minute.

Surprise, humour and shock were the underlying common themes for the most watched non-music related video content for 2013.

Personally I was shocked by the volume of views Ylvis’s “The Fox (What Does the Fox Say?)” received. With a total of 332,415,228 views, you had to be living under a rock to avoid hearing, watching or knowing about this clip. What started out as a joke by two Norwegian brothers hosting a T.V. variety show quickly became the most talked about and watched piece of content in 2013.

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Discovering Cynefin – Trying to Make Sense of a Complex World

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Recently at the YOW conference, I was introduced to the Cynefin Framework through a presentation by Liz Keogh. Created by David Snowden, it is a sense making framework  designed to assist understanding and describing problems, situations and systems.

Within my role at Speedwell, I’m often responsible for evaluating, understanding, solving, prioritising and documenting many new experiences, problems and situations. Constantly I experience new clients, new user considerations, new technologies, new techniques, new team members, new team structures, new processes.

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It’s a wrap! Design and UI trends of 2013



Well, what a year it was!

As a Digital Designer, I have seen some big shifts in trends over the years. Gone are the days when everyone wants shiny and glossy buttons, large drop shadows, 10 different gradients on a 1024×768 browser that only renders on desktop. People have become more visually aware of what great design looks like, be it on desktop, tablet or mobile. They expect to have the same experience on all devices and so design plays such an important role in delivering those experiences. I think the launch of Windows 8 and iOS 7 this year has cemented simplicity and flat design for years to come.

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iOS App Submissions to be iOS7 Optimised by Feb 1 2014

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Apple recently posted the following news on their development portal:

“Starting February 1, new apps and app updates submitted to the App Store must be built with the latest version of Xcode 5 and must be optimized for iOS 7.”

Apple are well known for pushing adoption of their most recent operating systems and, with a release supporting massive design changes, iOS7 is no exception.

What does this mean for existing iOS Apps?

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